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The Origins of the Veganuary Trend

If you ask us, tinned food and frozen produce are underrated. -Veganuary.com In recent years, the hashtag #Veganuary has gained significant traction on social media platforms, particularly on X (Twitter). This trend, which encourages individuals to embrace a plant-based lifestyle for the month of January, has become a cultural phenomenon. This article delves into the origins of #Veganuary, the driving forces behind it, and its impact on promoting plant-based diets. The Genesis of #Veganuary Jane Land and Matthew Glover, the originators of #Veganuary in 2014.  The concept of #Veganuary was born in 2014 when a UK-based nonprofit organization, also named Veganuary, launched a campaign encouraging people to try a vegan lifestyle for the month of January. The organization was founded by Jane Land and Matthew Glover, who aimed to inspire individuals to make a positive change in their dietary habits, not only for personal health but also for the environment and animal welfare. Objectives ...